Product-Market Fit: What It Is, How to Find It, and Why It Matters for Startups

A shovel vendor demonstrates product-market fit by appealing to a miner and a farmer, while a smartphone user shows no interest.

Every startup eventually runs into the same uncomfortable question: Do people actually need this, or do they just think it’s interesting? That question sits at the heart of product-market fit. Founders often spend months refining features, polishing interfaces, and debating branding decisions. Yet customers rarely care about any of those things in isolation. What they … Read more